Silver Award
Best Corporate Blog
What Women Want for Oriflame

Our goal was to increase awareness towards a younger audience of mostly female customers. Young women are online all the time and they are influenced by blogs and beauty sites more directly then from traditional media. But we didn’t want to make a “me too” beauty blog either. So we created a blog where a male influencer could share his personal story after his breakup rather than yet another beauty tip platform.

The blog www.whatwomenwant.com was sharing the story of the blogger and influencer @dkalo who had just broke with his girlfriend because of his incapability to understand what do women really want.

Users were really engaged. One user even proposed to him!