Strategy & Insights
We believe that there is no digital strategy, just communication strategy applied in digital media and we have one of the best strategist in the world, to help you grow your brand and your business online and offline. We understand how people interact with the content and we use the best trends and insights to help you choose the right objectives, structure supporting goals, understand what to measure and how to follow through on it. Based on years of experience our team will guide you to identify strategic decisions that are central to achieving your vision.
Creative & Production
A visual message accompanying text has a greater power to inform, educate, or persuade an audience. At avakon+ we strongly believe in the power of visual communication and creative services. For this reason, we have invested in an award-winning, in-house creative team that collaborates closely with our client service team to produce integrated, value-adding campaigns that are strategically conceived, meticulously implemented and incorporate solid design.
Distribution & Performance
We have a long experience and specialization in the digital environment and we focus on performance based digital models. Our team’s goal is to use your available budget in the most optimum way, in order to achieve the best possible results (and ROI).
We have the expertise and the detailed knowledge to navigate your brand across all digital platforms in the most effective way. We understand the complexness of your customers journeys and take advantage of various insights in order to deliver the optimum strategy for your brand across all digital channels.
Our goal is to provide you with deep knowledge and understanding about your business, industry and market. Our team’s skills in combination with the most sophisticated tools and platforms will interpret the collected data and turn them into meaningful insights that lead to the appropriate actions so as to build powerful performance strategies for your brand.
Performance Process
Our performance advertising process allocates your budget dynamically throughout the digital campaigns. The main scope is to find efficiencies in the bidding process in order to translate it into more clicks, impressions, leads or conversions within your available budget.
More specifically, the process is divided by these steps:
Identify
Target audiences, Key Performance Indicators, Set target performance
Analyze
Analysis of qualitative & quantitative performance across data sets
Optimize
Ongoing optimization (creatives, bidding etc.) & budget reallocation across active campaigns & ad sets
Convert
Bring the highest value customers to your brand with the lowest possible cost
